Mount Isa Mines ties up its sponsorship of  legendary rodeo in 60th anniversary year

Mount Isa Mines (MIM) is renewing its major sponsorship of the city’s world famous Isa Rodeo as it prepares to stage its Diamond Jubilee 60th Anniversary Rodeo in August.


Mount Isa Mines Rotary Rodeo General Manager Ms Natalie Flecker said she was thrilled to confirm that Mount Isa Mines had once again come onboard as the naming rights and gold level sponsor of the rodeo for another five years.

“We are so grateful for the level of support Mount Isa Mines provides to the whole community, and through its long term sponsorship of the rodeo, it allows us to move forward with confidence in staging a world-class event that has been recognised with Australian Tourism Awards for the past two years,” said Ms Flecker.

“Mount Isa Mines and the rodeo have been linked since our very first rodeo, and their support for our community is invaluable. There’s no doubt that Mount Isa Mines’ long term and loyal support of the rodeo has helped us grow the event to its legendary status today as one of the world’s most spectacular rodeos.

Glencore Copper Australia Chief Operating Officer Mr Mike Westerman said he was delighted to continue the mine’s long history of support for the iconic event.

“Mount Isa is known for two things around the world, Mount Isa Mines and the Isa Rodeo, so it’s no coincidence that the two are so strongly linked,” said Mr Westerman.

“Mount Isa Mines has been a major sponsor of the Mount Isa Mines Rotary Rodeo for 60 years, which is a sign of our support and ongoing commitment to Mount Isa and its premier annual event.”

Ms Flecker said the story of how MIM and the rodeo was intertwined was a fascinating part of Outback Queensland’s history. Mount Isa Mines was established in 1924 and by 1955 had become the largest mining company in Australia. When three local Rotary Clubs joined forces just four years later to create the city’s rodeo – Mount Isa Mines was onboard to support.

MIM has also invested in the establishment of the Isa Rodeo Hall of Fame, providing $60,000 towards the project, which is also being funded by the Australian Government’s Department of Regional Development’s Building Better Regions Fund (BBRF).

Ms Flecker said preparations were well underway for the Diamond Jubilee 60th Anniversary Mount Isa Mines Rotary Rodeo, being held from August 9 to 12.

“We are very proud that visitors from all over the world are drawn to Mount Isa for a rodeo like no other,” she said. “The Mount Isa Mines Rotary Rodeo is absolutely unique as a not-for-profit event run by Rotarians which has contributed more than $4 million back to local charities and community groups since its early beginnings in 1959 – and we could not do it without the support of Mount Isa Mines.”

Mount Isa Rotary Rodeo Inc (MIRRI) Chairman Mr Darren Campi said the first inductions into the hall of fame would be made on August 9, the first day of the rodeo.

The Mount Isa Mines Rotary Rodeo won Gold in the Festivals and Events category of the 2016 Qantas Australian Tourism Awards and Silver in the same category in the recent 2017 awards.

The Mount Isa Mines Rotary Rodeo is supported by the Queensland Government through Tourism and Events Queensland and promoted as part of the It’s Live! in Queensland event calendar.

Visit www.isarodeo.com.auwww.facebook.com/isarodeo; www.instagram.com/isarodeo, www.twitter.com/isarodeo and www.youtube.com/isarodeo.


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