Mount Isa Mine Rodeo Goes Virtual to Thousands of Viewers Worldwide


Thousands of rodeo fans watched the Mount Isa Mines Rodeo successfully swap its red dirt arena to broadcast a world first virtual rodeo.

Mount Isa Mines Rodeo Chief Executive Officer Ms Natalie Flecker said the livestream of the 2020 Mount Isa Mines Virtual Rodeo attracted 10,658 unique views on August 8, and more than 15,000 total views. This equated to 270,666 hours being watched with an average watch time of just under 25 minutes.

Ms Flecker said the majority of viewers (97.6 per cent) were fellow Australians, followed by New Zealanders (1.6 per cent).

“We also had viewers watching from around the globe including Ireland, Scotland, USA, Canada, Switzerland, Germany, Japan, Italy, France, Portugal and South Africa. 

Ms Flecker said Queenslanders representing 25 per cent of viewers tuned in from Maryborough to Mount Isa, Brisbane to Biloela, Tin Can Bay to Tully and from the tip of the Cape to Coolangatta. 

“Our southern mates in New South Wales came in close second accounting for 23 per cent of viewers, with Victorians accounting for 17 per cent,” she said. This was followed by South Australia (5 per cent), Western Australia (4 per cent), Tasmania and Northern Territory (both 2 per cent).

“We asked our audience to share photos on our social media and it was just amazing to see families dressed in western gear, even including chaps in Victoria to rodeo fans watching on a big screen set up outside on their property.”

Ms Flecker said most tuned in on mobile phone (55 per cent), 31 per cent on desktop, 8 per cent tablet and 6 per cent TV with majority going direct to

The Virtual Rodeo featured a mix of rodeo action (from videos sent in by competitors from around Australia and overseas), interviews with rodeo champions, stunning Outback Queensland scenery and live performances by three favourite live acts, Lee Kernaghan, Nashville-based O’SHEA and Casey Barnes who performed live as part of the show.

 “We may not have had the roar of the crowd this year but we’re keeping it alive for the competitors, the fans, our sponsors and partners and all the volunteers and people behind the scenes,” said Ms Flecker.

“The response and feedback has been overwhelmingly positive. It was a massive undertaking to create this concept from scratch – considering the safety of competitors and stock through to ensuring the viewing experience was fast paced and fun for our audience tuning in around the world.”

Ms Flecker said the rodeo attracted just under 100 nominations in all 16 events, including Open, 2nd Division and Junior from Australia’s top rodeo athletes plus some international rides, including Jamie Howlett, currently ranked #3 in the world in bareback riding; the 2015 Australian Bull Riding Champion and PBR Finals qualifier Troy Wilkinson ; Aaron Kleier, the 2019 PBR Bull Riding Champion and  Lachlan Richardson, a former PBR World Bull Riding qualifier in the United States.

“A massive thank you to the competitors who sent in their videos and competed to win the cash and a very real buckle,” said Ms Flecker. “The reality was there was no roar of the crowd or victory lap in the arena but you are part of Isa Rodeo history and our Champions for 2020.”

Ms Flecker said the Mount Isa Mines Rodeo was one of the few events that had been able to deliver in the online space.

“I want to pay tribute to our valued sponsors, including our Naming Rights and Foundation Partner, Mount Isa Mines,” she said. “Without their support, we would not have been able to make this concept a reality. We are very clear about our purpose – to stay connected to our rodeo competitors, our rodeo fans and supporters and to make sure travelling to the 2021 Mount Isa Mines Rodeo is part of everyone’s travel priorities next year.”

Ms Flecker acknowledged the valued support of Naming Rights and Foundation Partner Mount Isa Mines; Strategic Partners Tourism and Events Queensland and Outback Queensland Tourism Association; Gold Sponsors Bell and Moir Toyota and The Murrieson Group; Silver Sponsors Ariat and Bronze Sponsors Fast Scaff, Trekk Advisory (Wardles), McDonalds, Straitline Drilling, Blackwoods, Aggreko, Pirtek and the Isa Hotel; plus additional Silver Sponsors and Supporters.

The Mount Isa Mines Virtual Rodeo is supported by the Queensland Government, through Tourism and Events Queensland, and features on the It’s Live! In Queensland events calendar.

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For media assistance, please contact:

Susan Fuller, Synergy PR (Isa Rodeo Media)

M: 0411 463 693  E: