Isa weaves a brand new web

The far north-west Queensland city of Mount Isa is famous internationally for two things… its mining and its rodeo. Now one of them has just launched a whole new presence on the world stage!

The Xstrata Mount Isa Mines Rotary Rodeo has revamped its website (www.isarodeo.com.au) with a fresh new look and feel that encompasses the excitement of rodeo fever. Being the main information portal to many converted Australians and addicted international visitors, the Xstrata Mount Isa Mines Rotary Rodeo has taken the predominantly outback sport online and into a more stylised space that promotes vibrancy through colour, simplified navigation and streamlined design.

The renovations of the site came through research and surveying of their rodeo visitors that provided proof that even cowboys have taken to the information highway. Through unique visitor number tracking over the past 5 years, exponential increase of web page hits and time spent on the site demanded attention to the site.

“Isa Rodeo has always been online, but there’s a difference between simply having a website or being there for the benefit of your users and in a smarter capacity. Our new site is something we are really proud of and has already recieved the stamp of approval from known Rodeo followers we have surveyed”, said Joyce McCulloch, General Manager of Mount Isa Rotary Rodeo Inc.

“Our new site includes smarter marketing tools, easier navigation, search engine optimisation, communication tools, enhanced security and most importantly it has been designed with dynamics in mind to ensure we keep it fresh – you’ll want to add this one to your favourites” she added.

With approximately 25,000 visitors descending upon Mount Isa in August each year, organisers are capitalising on the release of the new site at the 2007 event through heavy branding and all call to actions featuring the website address.

Whilst up to date, relevant information will now be readily available to any online user at www.isarodeo.com.au, Ms McCulloch is quick to point out that, “whilst the web is a great channel to provide and access information, nothing can compare to the thrill and excitement of attending the rodeo… it is truly the biggest party and everyone is invited”.

The largest rodeo event in the Southern Hemisphere, the 2007 Xstrata Mount Isa Mines Rotary Rodeo will run from Friday 10th to Sunday 12th August 2007. With a record bounty on offer to competitors, the event is preparing for what will be its biggest year both on and offline.

For further information about the 2007 Xstrata Mount Isa Mines Rotary Rodeo please contact the Media Unit at RODEO HQ on 07 47432706.