LEGENDARY SINCE 1959

XXXX brews plan for Isa Rodeo’s own beer

Damien Trudgett will carry some special cargo when he arrives in Mount Isa today – the very first carton of 2014 Isa Rodeo Beer, signed by XXXX’s Master Brewer.

The carton will be auctioned at the Bell & Moir Isa Rodeo Ball as part of a charity auction on Saturday, August 2, with all proceeds benefiting Buy A Bale, which helps farming families affected by the drought.

Mr Trudgett, Lion Co North Queensland sales representative, said XXXX, a long-time sponsor of the Mount Isa Mines Rotary Rodeo, had produced 250 pallets exclusively for this year’s rodeo.

“The Isa Rodeo beer will be sold west of Townsville and at the rodeo, of course,” said Mr Trudgett. “We have produced a special beer for other sporting events like the State of Origin and in 2008 for the rodeo’s 50th anniversary. It’s been a few years since then, so this special edition pays tribute to the ongoing outstanding success of the largest rodeo in the southern hemisphere.”

Mount Isa Mines Rotary Rodeo Manager Ms Natalie Flecker, who will accept the first carton for the charity auction, thanked XXXX for their on-going support of the event.

“This year, not only has XXXX produced a limited release Isa Rodeo Beer but they are bringing the XXXX Gold Container Bar to rodeo, which is sure to be a hit with rodeo-goers,” said Ms Flecker.

Visitors to the XXXX Gold Container Bar will have the chance to win a trip to XXXX Island valued at $10,000 by entering the XXXX Island Challenge – a giant shuffle board game.

The XXXX Isa Rodeo Beer will be one of the first XXXX beers to be unveiled as part of a rebrand by Queensland’s most famous beer company celebrating 135 years of production.

For more information visit www.isarodeo.com.au or phone (07) 4743 2706.  Follow us on www.facebook.com/isarodeowww.twitter.com/isarodeo and www.youtube.com/mountisarotaryrodeo

For media information and assistance, please contact:

Susan Fuller, Synergy Marketing & Public Relations

Ph (07) 3303 9966 or Mob: 0411 463 693  Email: susan.fuller@synergypr.net.au