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CELEBRATING 60 YEARS

Mount Isa saddles up for Australia’s legendary rodeo

Media Release – January, 2015

The stars of Australia’s rodeo circuit – and thousands of visitors – will head to the Queensland Outback for the legendary Mount Isa Mines Rotary Rodeo from August 7 to 9.

The Isa literally pumps with excitement as the largest rodeo in the southern hemisphere attracts world-class cowboys and cowgirls keen to compete for more than $200,000 in prize money and buckles.

Rodeo Manager Ms Natalie Flecker said the city was already preparing to welcome thousands of visitors to the 57th annual Mount Isa Mines Rotary Rodeo, all keen to experience international-standard rodeo competition and a rodeo festival including live concerts, a free family mardigras, Fred Brophy’s Outback boxing troupe, bush poets breakfast and much more.

“We are very proud that visitors from all over the world drawn to Mount Isa for a rodeo like no other as well as some famous Outback Queensland hospitality,” said Ms Flecker. “The Isa Rodeo is absolutely unique as a not-for-profit event run by Rotarians which has contributed more than $3.8 million back to local charities and community groups since its early beginnings in 1959.”

Visitors to the 2015 rodeo will have a new accommodation option – staying in a “Flash Camp”, luxury tented accommodation with well-appointed amenities and relaxed communal areas, close to the rodeo action. The popularity of the rodeo’s Swag City also continues to grow, with three to five day packages available.

Ms Flecker said rodeo holiday packages, combining accommodation and rodeo tickets, are also available.

“Mount Isa offers a great range of accommodation, from boutique and four-star hotels through to family-run motels, cabins and caravan parks and our new Flash Camp,” she said. “The packages will provide the convenience of a one-stop booking for accommodation and rodeo tickets.

“With its warm temperatures and clear blue skies, August is one of the best times to visit the Outback so we hope more travellers will plan a holiday around the biggest rodeo in the southern hemisphere,” she said. “It’s a pretty special experience to sit in our purpose-built arena watching the pinnacle of rodeo competition and all the other entertainment that’s part of the festival.”

The action kicks off with the Mailman Express Sprint Horse Race on Thursday, August 6, with the rodeo competition, family mardigras parade and opening ceremony the following day (Friday, August 7). Some of Australia’s most exciting young performers are headlining the live music concerts on Friday and Saturday nights.

The weekend focus is on rodeo competition, also relayed live on the Big Screen, as well as a headline act performing Saturday night, in the lead up to the Sunday rodeo finals. Mount Isa is located in north-west Queensland, 900km inland from Townsville along the Overlander’s Way and is easily accessed by direct flights from Brisbane, the Gold Coast, Darwin, Townsville and Cairns, as well as by road and bus.

There’s plenty to do in the Isa – take a “Hard Times Mine Tour” at the award-winning Outback at Isa, visit Australia’s only underground hospital and Riversleigh Fossil Centre, enjoy a picnic and water sports at Lake Moondarra or visit the region’s twin jewels, award-winning Adels Grove at Boodjamulla (Lawn Hill) National Park and the fascinating Riversleigh Fossil Fields.

The rodeo has won more than a dozen awards in recent years, including finalist in the Festivals and Events category at the 2013 Australian Tourism Awards.

 

For more information visit www.isarodeo.com.au or phone (07) 4743 2706.  Follow us on www.facebook.com/isarodeowww.twitter.com/isarodeo and www.youtube.com/mountisarotaryrodeo     For accommodation and holiday ideas visit http://www.queenslandholidays.com.au/destinations/outback/

For media information and assistance, please contact:

Susan Fuller, Synergy Marketing & Public Relations,

Ph +61 7 3150 7211 or Mob: +61 411 463 693  Email: susan.fuller@synergypr.net.au