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LEGENDARY SINCE 1959

ISA RODEO LOCKS IN FOUR DAY EVENT FOR 2019

The 2019 Mount Isa Mines Rodeo will again be held over four days, after an extra day was successfully added to this year’s rodeo, which saw $11.74 million spent in Mount Isa in 2018 and almost $1 million distributed back to the local community from the past five events.

Mount Isa Rodeo Inc (MIRI) President Mr Darren Campi said the decision to retain the longer format was confirmed at MIRI’s recent board meeting, the last one for the year.

“It worked well this year and fits with Tourism and Events Queensland’s charter to grow the event’s offering and visitor numbers,” he said. “As part of our preparations for our 60th year event in 2019, we are also currently working on locking in another exciting line-up for Rodeo Rock, which will be announced early next year.”

Mr Campi said general manager Natalie Flecker would move into a chief executive role, and the Mount Isa operations-focussed office would be expanded in 2019 due to the continued growth of the event in the past few years with its elevation by Tourism and Events Queensland (TEQ) to Major Event status.

Ms Flecker and her family would be based in Brisbane from early in the new year but would spend a considerable amount of time working in the Mount Isa office.

“Natalie will be continuing to grow the event and maintaining her stakeholder involvement, whether they are based in Mount Isa, Brisbane or other locations,” he said.

Ms Flecker said she would begin the recruitment process in the second quarter of 2019 for a Mount Isa-based manager to manage the expanded operational needs of the event.

“The event’s operations will continue from the rodeo office at 19 Marian Street, alongside our Isa Rodeo Hall of Fame,” she said. “I will be back in Mount Isa regularly and very much part of our local community.

Mr Campi said the event’s recent achievements such as working with TEQ as a Major Event and growing visitor markets, as well as starting to market the event internationally, particularly in the US, required Ms Flecker to spend increasing amounts of time away from Mount Isa.

“The growth we have achieved has brought with it new pressures to increase visitors and sponsorship and to work with an increased number of key stakeholders,” he said. “This will best be achieved with these changes, while we will continue to have a strong office base in Mount Isa, working closely with our local community and our extremely important locally-based sponsors.”

“We are absolutely committed to achieving our vision of making the Isa Rodeo one of the most spectacular rodeos in the world and to working with our key stakeholders, including our tourism partners to increasing our visitors from around Australia and overseas.”

Under Ms Flecker’s leadership, the Isa Rodeo was admitted to the Queensland Tourism Awards‘ coveted Hall of Fame last month and won consecutive Qantas Australian Tourism Awards for Festivals and Events (gold in 2016 and silver in 2017). It will contest its third Australian Tourism Award on March 1, 2019. For more information visit www.isarodeo.com.au

The Queensland Government, via Tourism and Events Queensland, is proud to support the 2019 Mount Isa Mines Rodeo which features on the It’s Live! in Queensland events calendar.

For further information please contact:
Susan Fuller, Synergy PR
0411 463 693